Privacy Policy

Effective date: February 20, 2026

This Privacy Policy explains how Allways Barefoot LLC ("we," "us," or "our") collects, uses, discloses, and protects information when you visit or make a purchase from allwaysbarefoot.com (the "Site"), or otherwise interact with us. This policy is intended for the U.S. market.

1) Information We Collect

A. Information you provide to us

We collect information you provide directly, including:

Contact details: name, email address, phone number (if provided)
Shipping and billing details: shipping address and billing address
Order details: items purchased, sizes, quantities, order status, returns/exchanges
Customer support and communications: messages, emails, support requests, and any information you choose to include
Marketing preferences: newsletter signups and email preferences

B. Account and sign-in information

If you create an account or sign in, we may collect:

Account identifiers such as your name and email address
Authentication-related information needed to support sign-in

We may support sign-in via third-party identity providers (for example, Google sign-in) and/or email-based sign-in links/codes. We do not store your password when you sign in via Google or email-based methods.

C. Payment information

Payments are processed by Square. When you place an order:

We receive payment status and limited transaction details (for example, payment confirmation, amount, and transaction identifiers).
We do not store full credit card numbers on our servers. Payment card details are collected and processed by Square or its authorized partners.

D. Information collected automatically (device, browser, and usage data)

When you visit the Site, we automatically collect certain technical and activity information, such as:

IP address
Device and browser information (user agent, browser type, operating system, device type)
Language, platform, and viewport size
Referrer information, pages visited, and general navigation patterns
Approximate location inferred from IP (such as city/state level)

E. Journey and attribution tracking (visit-level)

To understand how visitors move through the Site and to improve store performance, we maintain visit-level journey tracking. This may include:

Page timeline events (enter time, exit time, and time spent per page)
Interaction events such as add to cart, remove from cart, newsletter signup, and checkout opt-in
Attribution data when available, such as referrer host, UTM parameters, and click IDs (for example, gclid)

Journey data may be linked to an order after successful payment so we can analyze end-to-end purchase flow and improve the Site and checkout experience.

2) Cookies, Local Storage, and Similar Technologies

We use first-party storage technologies, including cookies and browser local storage, to:

keep the Site functioning (for example, cart and preferences)
maintain a temporary visit identifier
remember journey events between pages
measure performance and understand marketing attribution

Store-side journey data kept in your browser may remain locally for up to 30 days unless cleared earlier by browser settings or successfully attached to an order after purchase.

You can control cookies and local storage through your browser settings and privacy tools. Note that disabling these technologies may affect Site functionality (for example, your cart may not work properly).

3) Analytics and Advertising

A. Analytics

We use Google Analytics to understand how visitors use our Site, evaluate performance, and improve the shopping experience. This may involve collecting information such as pages viewed, time on site, device/browser info, and approximate location.

B. Advertising and conversion measurement (Google Ads)

We use Google Ads to advertise our products and measure campaign effectiveness. This may involve:

measuring visits, purchases, and other actions after ad clicks
using cookies or similar identifiers to attribute conversions
using click identifiers such as gclid

Depending on configuration, we may also use privacy-protective conversion measurement features (for example, sending limited, hashed data such as email) to improve attribution accuracy. We use this for measurement and performance purposes.

C. Google Merchant Center

We may use Google Merchant Center to list products and support shopping-related reporting and campaign performance.

4) How We Use Information

We use the information we collect to:

Process and fulfill orders, including shipping, returns, and customer communications
Provide customer support and respond to requests
Operate, secure, and improve the Site (including debugging and maintaining performance)
Measure site performance and marketing attribution
Detect and prevent fraud, misuse, and security incidents
Comply with legal obligations and enforce our terms and policies
Send marketing emails where permitted and according to your preferences, and send transactional emails (for example, order confirmations)

5) How We Share Information

We share information with service providers only as needed to operate the store and fulfill services, such as:

Payment processing: Square (to process payments and manage transactions)
Shipping and fulfillment providers: carriers and logistics partners (to deliver orders)
Analytics providers: to understand site usage and performance (for example, Google Analytics)
Advertising and attribution providers: to run ads and measure performance (for example, Google Ads)
Infrastructure/hosting providers: to host the Site and store data securely
Customer support tooling: to manage support requests and communications
Email delivery providers: to send transactional and marketing emails

We may also disclose information:

to comply with law, legal process, or government requests
to protect rights and safety, including preventing fraud and enforcing policies
in connection with a business transfer, such as a merger, acquisition, or sale of assets (with appropriate safeguards)

No sale of personal information for money

We do not sell personal information for money.

6) Data Retention

We keep information only as long as needed for operational, legal, and business purposes:

Visit-level journey records: generally retained up to 60 days
Order records and order-linked summaries: may be retained longer for accounting, fraud prevention, dispute handling, and customer support
Customer support records: retained as needed to resolve issues and maintain service quality

7) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system can be guaranteed 100% secure.

8) Your Choices and Rights

You can:

control cookies and local storage through your browser settings
use browser privacy controls and extensions to limit tracking
unsubscribe from marketing emails using the unsubscribe link in our messages

Access, correction, and deletion

You may request access to, correction of, or deletion of personal information we hold about you, subject to certain exceptions (for example, where we must keep information for legal or accounting reasons). To make a request, contact us using the details below.

9) Notice for California Residents

If you are a California resident, you may have rights under California law, including the right to request:

the categories of personal information we collected about you
the categories of sources from which we collected it
the business or commercial purposes for collecting, using, or disclosing it
the categories of third parties with whom we disclose it
access to specific pieces of personal information
deletion of personal information (with exceptions)
correction of inaccurate personal information

"Sale" and "Sharing"

We do not sell personal information for money.

Some advertising and measurement activities (such as those used for targeted advertising) may be considered "sharing" under California law. You can limit some of this by adjusting cookie settings in your browser and using available opt-out controls provided by advertising platforms.

Non-discrimination

We will not discriminate against you for exercising your privacy rights.

To submit a California privacy request, contact: support@allwaysbarefoot.com

10) Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

11) Do Not Track

Some browsers offer a "Do Not Track" signal. Because standards are not uniform, our Site may not respond to all such signals.

12) Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

13) Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

Allways Barefoot LLC

Email: support@allwaysbarefoot.com

Address: 2525 W Anderson Ln, Suite 290, Austin, Texas