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The John John Florence line was created with extra sustainability and connection to nature in mind. The 2mm sole and snug fit of the classic Primus Lite Knit is unchanged, but the deep color scheme has been added to dignify and represent the well known and loved champion. A personal message from JJF is inscribed on the left insole of every pair, a reminder to always live life feet first!
30 Days
Return within 30 days in the original packaging for a full refund. Keep items clean and unworn. Worn, dirty, or missing packaging cannot be accepted.
Your feet were made to spread and grip. A foot-shaped toe box lets every step feel open, steady, and natural.
When heel and forefoot sit level, the whole body stacks better. You stand taller, move smoother, and feel more balanced.
A thin, flexible sole brings back ground feel. That feedback builds confidence, stability, and control.
From barefoot grom to world champion, John John Florence embodies the natural connection that inspired these shoes
Nature is where I find myself getting the most enjoyment out of life. It all starts with getting moving, using your feet.— John John Florence
Growing up on Hawaii's North Shore, JJF ran barefoot to school every day, then straight back to the ocean. This daily ritual created an unbreakable bond between his feet and the natural world.
Training barefoot developed the balance, proprioception, and ground connection that helped him become a back-to-back World Champion. Every step strengthened his natural abilities.
When JJF discovered Vivobarefoot, it was a perfect match. Finally, shoes that honored his lifelong barefoot philosophy while providing protection for adventures beyond the ocean.
This isn't just another celebrity collaboration. It's the meeting of two philosophies: JJF's barefoot mastery and Vivobarefoot's revolutionary footwear technology. The result? Shoes that let you feel the ground beneath your feet while exploring every terrain.
Experience the same barefoot connection that fueled a world champion. Feel every surface, strengthen every step, and become your own force of nature.
Share the comfort and freedom of barefoot shoes, with 20% extra value during Passover.
Let them choose the pair, color, and fit that feels right. An Allways Barefoot gift card lands in their inbox in minutes, so they get exactly what they want without any size guessing.
10% off all accessories when purchased with any pair of shoes
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