Primus Lite Knit JJF
The John John Florence line was created with extra sustainability and connection to nature in mind. The 2mm sole and snug fit of the classic Primus Lite Knit is unchanged, but the deep color scheme has been added to dignify and represent the well known and loved champion. A personal message from JJF is inscribed on the left insole of every pair, a reminder to always live life feet first!
Sale ends on December 25, 2025
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THE MAN BEHINDTHE VISION
From barefoot grom to world champion, John John Florence embodies the natural connection that inspired these shoes
Nature is where I find myself getting the most enjoyment out of life. It all starts with getting moving, using your feet.— John John Florence
Barefoot Beginnings
Growing up on Hawaii's North Shore, JJF ran barefoot to school every day, then straight back to the ocean. This daily ritual created an unbreakable bond between his feet and the natural world.
Championship Foundation
Training barefoot developed the balance, proprioception, and ground connection that helped him become a back-to-back World Champion. Every step strengthened his natural abilities.
The Vivobarefoot Partnership
When JJF discovered Vivobarefoot, it was a perfect match. Finally, shoes that honored his lifelong barefoot philosophy while providing protection for adventures beyond the ocean.
WHEN WORLDSCOLLIDE
This isn't just another celebrity collaboration. It's the meeting of two philosophies: JJF's barefoot mastery and Vivobarefoot's revolutionary footwear technology. The result? Shoes that let you feel the ground beneath your feet while exploring every terrain.
JJF's Input
- 2mm sole thickness
- Natural foot shape
- Ocean-inspired colorway
- Personal wisdom inscribed inside
Vivo's Technology
- Ultra-thin, flexible sole
- Zero heel-to-toe drop
- Wide toe box
- Sustainable materials
STEP INTOJJF'S WORLD
Experience the same barefoot connection that fueled a world champion. Feel every surface, strengthen every step, and become your own force of nature.
Barefoot Bundle
Your complete barefoot journey starts here. Get our new Cruiser shoes plus essential foot health tools: toe spreaders for natural alignment, a massage ball for recovery, comfortable socks, and no-tie laces. Everything you need to move naturally and restore your feet's strength from the ground up.
Special Promotion
Complete your barefoot journey with our premium accessories - 10% off when purchased with any pair of shoes
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Danni Malka
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